CBS Buzz Tour


Around The World Productions worked with CBS to produce the first ever CBS Buzz Tour in the summer of 2012. The CBS star-branded and mobile studio-equipped "CBS Buzz Tour" bus brought network ambassadors, activities and giveaways to 60 markets in 60 days as a thank-you to the millions of loyal fans who continue to make CBS America's Most-Watched Network.

Covering 15,000 miles, the "CBS Buzz Tour" (#cbsbuzz) went straight to the fans, providing CBS experiences unique to each market. Alex Boylan and Burton Roberts led an array of in-person fan activities, including face-to-face encounters and video chats with new and returning CBS personalities, sneak peeks and screenings of CBS's buzzed about new fall series. Additionally, several "CBS Buzz Tour" collaborations with local CBS stations included community service projects.

CBS Buzz Tour